Cafely's Vision
Awaken to Boldness
We deliver an authentic Vietnamese coffee experience to those who, like us, are far from home and to introduce this rich tradition to coffee lovers around the world.
Cafely embodies the spirit of resilience, hard work, and the pursuit of a better life. We celebrate the nostalgia, the sacrifices made for a brighter future, and the shared human experience of finding comfort in the familiar. Every cup is a story, and every sip is a reminder that dreams, no matter where they’re brewed, can indeed come true. We encourage everyone, regardless of origin, to dream big.
1.6 Million
Metric tons of coffee are exported from Vietnam annually. This immense production not only sustains over 600,000 farming households but also ensures a consistent, high-quality supply of coffee for our customers.
151 Thousand
Hectares of coffee plantations in Vietnam have obtained the 4C sustainable farming certification — making Vietnam one of the most sustainable coffee producers in the world.
2.7 Million
Square miles of rainforest remain on Earth. Cafely is dedicated to preventing further deforestation & habitat loss through sustainable farming practices and donations to the Rainforest Fund.
FOUNDING STORY
Cafely's founders, Mimi Nguyen and her husband, started their journey as poor immigrants hoping to find a better future. They moved to America 16 years ago to seek a better life in the land of opportunity.
Mimi grew up in Ho Chi Minh City, a place famous for having the most coffee shops in Vietnam. Here, coffee was a way of life. Each morning was greeted with a strong cup of coffee prepared Vietnamese-style — as strong as possible with condensed milk to sweeten, poured over ice.
From the Ground Up
The Birth of Cafely
Moving away from home was difficult. Language barriers made finding meaningful work a challenge, money was tight, and the immense distance from loved ones and the Vietnamese community led to feelings of isolation and loneliness.
Worst of all was the impossible task of finding genuine Vietnamese coffee. Nothing she tried encapsulated the true essence of a traditional Vietnamese-style brew.
Even the strongest American coffee she could find didn't match the bold and familiar taste she was accustomed to. Mimi knew what she needed to do — and thus, Cafely was born.
Crafting Tradition
Cafely's Premium Coffee Blends
For our first products, we wanted something that encapsulated the authentic taste of Vietnamese coffee (bold, smooth, and intensely caffeinated) but in a format that suited the tireless work ethic our founders admired about American culture.
Enter Coffea robusta — an underdog coffee species with twice the caffeine, three times the antioxidants, and 60% less sugar than conventional arabica coffee. Cafely's signature product is a blend of premium single-origin robusta, peaberry, and arabica beans hand-picked from the lush central highlands of Vietnam. Saigon OG honors our homeland's bustling economic and cultural hub and is a true testament to the rich flavors our founders remember from their childhood.
The Vibrant Essence of Vietnam, Reimagined for Today’s World
Cafely offers a variety of ready-to-drink coffee cans, instant coffee packets, single-origin beans, and caffeinated coffee gummies — all imbued with the authentic taste and vitality of genuine Vietnamese coffee.
Our journey led us to explore and fall deeper in love with the diverse coffee and tea flavors from every corner of Vietnam and beyond — inspiring us to create a fusion of tastes we’re eager to share with the world. Through Cafely, we are proud to share a slice of Vietnam — its culture, robust flavor, and vibrant heart. We believe in the power of a cup of coffee to connect, inspire, and bring the world closer, one sip at a time.
Philosophy
What We Stand For
At Cafely, our efforts go beyond crafting exquisite coffee.
We're staunchly committed to sustainability and fair trade, recognizing our responsibility to the planet and its inhabitants.
Uncompromising Quality
We refuse to compromise on quality. We believe life is too short for a bad cup of coffee. Every bean we ship has been carefully selected for quality, flavor, and conscience.
Brewing Beyond Borders
Our specialty is Vietnamese coffee, but we don't discriminate between the rich diversity of coffee types and flavors. In our shop, you can find both robusta, arabica, and blends available for purchase.
Transparency & Testing
Molds, mycotoxins, heavy metals, and post-processing chemicals are common issues in the coffee industry. We drink our coffee, too, so we send samples for testing from every batch to confirm everything is exceptionally pure.
Artisanal Blending
Craftsmanship isn't exclusive to coffee beans; it extends to the art of tea blending as well. Our team of skilled artisans take pride in creating harmonious blends that captivate the senses.
Ethical Sourcing
We exclusively source our beans from farms that prioritize fair wages, safe work environments, and sustainable farming practices.
Minimal Carbon Footprint
We prioritize eco-friendly choices at every step of the process. We opt for packaging materials that are recyclable or biodegradable and take steps to keep our footprint as minimal as possible.
Continuous Improvement
Sustainability is a journey. We're constantly exploring new methods to lessen our environmental footprint and drive positive change in the coffee world.
Empowering Coffee Farmers
Behind every exceptional coffee bean is a hardworking farmer. We're dedicated to empowering coffee-growing communities by establishing fair trade relationships and providing support for sustainable farming practices.
Fighting Deforestation
We donate a portion of every sale to the Rainforest Fund, a non-profit dedicated to protecting our fragile natural habitats around the world.
Awaken The Senses
Coffee For All
All For Coffee
Our products are ready to ship and be delivered to your front door. We offer ground and beans you can brew yourself at home and ready-to-go products for busy go-getters. We've distilled the Cafely lineup and tailored it for modern life.
