Cafely's Vision

Awaken to Boldness

We deliver an authentic Vietnamese coffee experience to those who, like us, are far from home and to introduce this rich tradition to coffee lovers around the world.

Cafely embodies the spirit of resilience, hard work, and the pursuit of a better life. We celebrate the nostalgia, the sacrifices made for a brighter future, and the shared human experience of finding comfort in the familiar. Every cup is a story, and every sip is a reminder that dreams, no matter where they’re brewed, can indeed come true. We encourage everyone, regardless of origin, to dream big.

1.6 Million

Metric tons of coffee are exported from Vietnam annually. This immense production not only sustains over 600,000 farming households but also ensures a consistent, high-quality supply of coffee for our customers.

151 Thousand

Hectares of coffee plantations in Vietnam have obtained the 4C sustainable farming certification — making Vietnam one of the most sustainable coffee producers in the world.

2.7 Million

Square miles of rainforest remain on Earth. Cafely is dedicated to preventing further deforestation & habitat loss through sustainable farming practices and donations to the Rainforest Fund.

FOUNDING STORY

Cafely's founders, Mimi Nguyen and a group of close friends, began their entrepreneurial journey with a shared vision of creating a better future. United by their determination to make a meaningful impact, they are now embarking on an exciting journey to bring Cafely to life.

Mimi grew up in Ho Chi Minh City, a place famous for having the most coffee shops in Vietnam. Here, coffee was a way of life. Each morning was greeted with a strong cup of coffee prepared Vietnamese-style — as strong as possible with condensed milk to sweeten, poured over ice.

From the Ground Up

The Birth of Cafely

Moving away from home was difficult. Language barriers made finding meaningful work a challenge, money was tight, and the immense distance from loved ones and the Vietnamese community led to feelings of isolation and loneliness.

Worst of all was the impossible task of finding genuine Vietnamese coffee. Nothing she tried encapsulated the true essence of a traditional Vietnamese-style brew.

Even the strongest American coffee she could find didn't match the bold and familiar taste she was accustomed to. Mimi knew what she needed to do — and thus, Cafely was born.

Crafting Tradition

Cafely's Premium Coffee Blends

For our first products, we wanted something that encapsulated the authentic taste of Vietnamese coffee (bold, smooth, and intensely caffeinated) but in a format that suited the tireless work ethic our founders admired about American culture.

Enter Coffea robusta — an underdog coffee species with twice the caffeine, three times the antioxidants, and 60% less sugar than conventional arabica coffee. Cafely's signature product is a blend of premium single-origin robusta, peaberry, and arabica beans hand-picked from the lush central highlands of Vietnam. Saigon OG honors our homeland's bustling economic and cultural hub and is a true testament to the rich flavors our founders remember from their childhood.

The Vibrant Essence of Vietnam, Reimagined for Today’s World

Cafely offers a variety of ready-to-drink coffee cans, instant coffee packets, single-origin beans, and caffeinated coffee gummies — all imbued with the authentic taste and vitality of genuine Vietnamese coffee.

Our journey led us to explore and fall deeper in love with the diverse coffee and tea flavors from every corner of Vietnam and beyond — inspiring us to create a fusion of tastes we’re eager to share with the world. Through Cafely, we are proud to share a slice of Vietnam — its culture, robust flavor, and vibrant heart. We believe in the power of a cup of coffee to connect, inspire, and bring the world closer, one sip at a time.

Philosophy

What We Stand For

At Cafely, our efforts go beyond crafting exquisite coffee.

We're staunchly committed to sustainability and fair trade, recognizing our responsibility to the planet and its inhabitants.

Uncompromising Quality
Uncompromising Quality

We refuse to compromise on quality. We believe life is too short for a bad cup of coffee. Every bean we ship has been carefully selected for quality, flavor, and conscience.

Brewing Beyond Borders
Brewing Beyond Borders

Our specialty is Vietnamese coffee, but we don't discriminate between the rich diversity of coffee types and flavors. In our shop, you can find both robusta, arabica, and blends available for purchase.

Transparency & Testing
Transparency & Testing

Molds, mycotoxins, heavy metals, and post-processing chemicals are common issues in the coffee industry. We drink our coffee, too, so we send samples for testing from every batch to confirm everything is exceptionally pure.

Artisanal Blending
Artisanal Blending

Craftsmanship isn't exclusive to coffee beans; it extends to the art of tea blending as well. Our team of skilled artisans take pride in creating harmonious blends that captivate the senses.

Ethical Sourcing
Ethical Sourcing

We exclusively source our beans from farms that prioritize fair wages, safe work environments, and sustainable farming practices.

Minimal Carbon Footprint
Minimal Carbon Footprint

We prioritize eco-friendly choices at every step of the process. We opt for packaging materials that are recyclable or biodegradable and take steps to keep our footprint as minimal as possible.

Continuous Improvement
Continuous Improvement

Sustainability is a journey. We're constantly exploring new methods to lessen our environmental footprint and drive positive change in the coffee world.

Empowering Coffee Farmers
Empowering Coffee Farmers

Behind every exceptional coffee bean is a hardworking farmer. We're dedicated to empowering coffee-growing communities by establishing fair trade relationships and providing support for sustainable farming practices.

Fighting Deforestation
Fighting Deforestation

We donate a portion of every sale to the Rainforest Fund, a non-profit dedicated to protecting our fragile natural habitats around the world.

Awaken The Senses

Coffee For All
All For Coffee

Our products are ready to ship and be delivered to your front door. We offer ground and beans you can brew yourself at home and ready-to-go products for busy go-getters. We've distilled the Cafely lineup and tailored it for modern life.